How we help our clients stay profitable without losing business

Everyone on the supply side of the offshore container business are facing the incredible price pressure from clients these days. We are fighting for cents per day while we hear stories that the same equipment had to be airfreighted to site to meet a deadline due to miscalculation in logistic planning. How can we as suppliers take a more active role in our clients cost reduction programs?

My first job after graduation was with the Norwegian Trade Council in Stockholm. One of our major projects was to develop industrial relationships between Norwegian suppliers and Swedish industrial super majors like ABB, Volvo, Ericsson and Scania. Swedish industry had been defending their market position against Asian competitors for more than 20 years at that time. Prices were falling and their market environment was not so different from what we experience in the oil industry in the current downturn.

The supply chain directors I met in Swedish industry had an analytical approach to total cost reductions, and I believe we can apply the same models in the offshore service industry. To move more risk to suppliers is not how the total value chain becomes more efficient or competitive. We have to analyse the business relationship along two axes.

X-axis: How critical is the supplier to our operation or Production?

Y-axis:  How high is the relative total spending on the supplier?

Kraljic-Segmentation-Model (002)

I believe partnerships with a closer integration of operations and operation planning is key to major cost reductions. By doing joint product development, planning and optimisation, we can reduce cost and improve efficiency through the whole logistic chain and it will benefit all parties rather than a zero sum game where two parties are not increasing total value, but only fighting for a share of limited value.

Modex uses various types of tracking solutions and advanced database fleet management systems which we integrate with our clients planning and management systems. Automated solutions increase control and reduce risk of human errors. We achieve substantial savings on both sides of the table as equipment arrives in time to get the job done. Operations have full control on location of parts during transport and any disruption can be handled immediately.

Contact us if you want to know more about how we can improve your offshore supply operations.

Per Ingar Amlie – Regional Director, Asia Pacific

Euro Offshore changes name to Modex

Euro Offshore changes name to Modex, effective September 1st. The change follows the merger of the two companies in April 2014. The name change is part of a group rebranding initiative to align the companies in the Modex group.

In the year and a half that has passed since the merging of the companies, the need for this change has become clear. We have been a group since 2014, and with the renaming of Euro Offshore to Modex this unity will be more evident

– says Modex CEO Eric Snellen.

Our experience is globally integrated, while we keep our local ties. There is a lot of the Euro Offshore DNA in what will now be Modex, and the logo will stay the same. We will offer the same quality, approach to the market and good customer service that we always have. The same qualities that have made us the Norwegian market leader

– says Jens Petter Broch, Regional Director Europe.

For more information, please contact:
Mr Eric Snellen, CEO Modex –
Mr Jens Petter Broch, Regional Director Europe –

About Modex
Modex started manufacturing offshore containers and modules in Shanghai in 2011 and has since established sales and rental operations in Europe and the Gulf of Mexico through the merger with Euro Offshore and Gauthiers’ and in emerging markets such as South East Asia, Australia, Middle East and Brazil. For more information visit

About Euro Offshore
Euro Offshore was founded in 2003 and has since then grown within their business segments of sales and rental of offshore CCU’s and trading in surplus offshore material such as cables, valves, pipes and fittings. Their main office is located in Bryne, Norway with bases spanning along the entire west coast. For more information visit

New website launched

Welcome to our new website!

Today, 1st of September, we launched our brand new digital platform. The launch follows the rebranding of Euro Offshore as Modex. The new website plays an important role our group rebranding initiative to align the companies within the Modex group.

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Any and all feedback is welcome! Please contact:
Vilde von Krogh, Global Marketing Coordinator